200 reviews in 12 months without begging
Reviews aren't a favor customers do you. They're a system with a timing problem — solve the timing, and they compound.
The timing problem
Ask for a review a week after the job and you'll get silence — the relief has faded and life moved on. Ask the same customer the day the crew finishes, while the fixed roof is still the best thing that happened that week, and a meaningful share of them will do it. The single biggest reviews lever isn't the ask. It's the moment of the ask.
Make it a 30-second task
A text with a direct review link beats an email with instructions every time. One tap, pre-authenticated on their phone, done in the driveway while your truck is still visible. Then reply to every review within a day — replies signal to both Google and future customers that someone is home.
Why it compounds
Reviews are the tiebreaker of local search: between two roofers with equal work, the one with 200 recent reviews takes the call. Each review also refreshes your profile's activity, which feeds ranking, which feeds calls, which feeds reviews. It's the cheapest flywheel in home services — it just needs to run automatically, on completion day, every time.
- Trigger the request the day the job closes — automatically, not 'when someone remembers'.
- Send a direct link by SMS, not instructions by email.
- Reply to every review within 24 hours.
- Never buy or fake reviews — one takedown wave erases years.
Otumia answers every call, books the job, and proves every recovered dollar — for roofing companies first.